The open-source nature of Android does allow for the OS to be more adaptable on just about any phone. Apple iOS takes 54% of the market in both regions, while Android is not too far behind with 45%. North America and Oceania, however, is where the real battle between iOS and Android supremacy takes place. Other OS developers share one percent or less in these continents. Whereas iOS in these areas stands around 18% in Asia and 10% in South America. Meanwhile, Asian and South America continents have Android dominating at 81% and 90%. Android OS accounts for 69.32%, while Apple fares better than Africa, with 30% market share. Samsung, Nokia and KaiOS share the remainder.Įurope shows similar markets. Meanwhile, iOS accounts for 14% of use across the continent. For example, in Africa, 84% of smartphones are based around Android. Taking the Fight GlobalĬurrent data shows that Android has a geographic dominance. She also states that Android has built a gap so large that it would take something extraordinary from the Cupertino company. The analyst argued that Android’s open-source nature along with affordability allows for easy access to users across the globe. However, Reads stated that Android isn’t going anywhere anytime soon. The last 1.58% of Google’s decrease can be attributed to other small scale OS developers. In that time, Apple grew its market share from 19.4% to 25.49%. Reads points toward the data showing that Apple’s iOS gained 6% between July 2018 and January 2022. Much of the reasoning involves increased competition within the OS market. Apple and Google Surf the OS Market Trendsįinance experts Edith Reads has been exploring recent smartphone OS trends, and she may have an answer for the decline.
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